Primal
In early 2000, our founder Matt Koss discovered that his dog, Luna, was displaying early signs of renal failure. After exhausting all other methods, Matt took the advice of a holistic veterinarian who recommended switching Luna to a diet based on bones and raw food (also known as BARF or Biologically Appropriate Raw Food), which mimics how an animal would consume food in the wild.
With a renewed sense of hope, Matt created his own species appropriate pet food for Luna. After a short time on the new raw diet, not only did her appetite drastically improve, but she also showed an increase in energy and overall happiness. After seeing the powerful results of raw feeding firsthand, Matt set out to bring Primal to market so that other pets could enjoy a happier, healthier, more vibrant life.
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PrimalPrimal Raw Toppers Market Mix Chicken Recipe Dog & Cat Food 5lb$23.99Free local delivery over $49
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PrimalPrimal Butcher's Blend Raw Toppers Turkey Formula Cat & Dog Food 2lb$9.99Free local delivery over $49
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PrimalPrimal Butcher's Blend Raw Toppers Sardine Formula Cat & Dog Food 2lb$9.99Free local delivery over $49
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PrimalPrimal Butcher's Blend Raw Toppers Pork Formula Cat & Dog Food 2lb$9.99Free local delivery over $49
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PrimalPrimal Butcher's Blend Raw Toppers Lamb Formula Cat & Dog Food 2lb$9.99Free local delivery over $49
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PrimalPrimal Butcher's Blend Raw Toppers Chicken Formula Cat & Dog Food 2lb$9.99Free local delivery over $49
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PrimalPrimal Butcher's Blend Raw Toppers Beef Formula Cat & Dog Food 2lb$9.99Free local delivery over $49
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PrimalPrimal Raw Freeze-Dried Cat Food Duck Formula Nuggets 5.5oz$19.99Free local delivery over $49
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PrimalPrimal Freeze-Dried Nuggets Rabbit Formula Cat Food 5.5oz$19.99Free local delivery over $49
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PrimalPrimal Bone Broth Hydrator Pork Formula Dog & Cat Food 20oz$9.99Free local delivery over $49
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PrimalPrimal Bone Broth Hydrator Turkey Formula Dog & Cat Food 20oz$9.99Free local delivery over $49
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PrimalPrimal Bone Broth Hydrator Chicken Formula Dog & Cat Food 20oz$9.99Free local delivery over $49
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PrimalPrimal Bone Broth Hydrator Beef Formula Dog & Cat Food 20oz$9.99Free local delivery over $49
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PrimalPrimal Market Mix Raw Topper Turkey Formula Cat & Dog Food 5lb$23.99Free local delivery over $49
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PrimalPrimal Market Mix Raw Topper Pork Formula Cat & Dog Food 5lb$23.99Free local delivery over $49
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PrimalPrimal Market Mix Raw Topper Lamb Formula Cat & Dog Food 5lb$23.99Free local delivery over $49
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